Dentsu and Adobe launch GenStudio Dentsu, automating large-scale content creation while maintaining brand consistency and audience relevance.

Dentsu and Adobe launched Adobe GenStudio Dentsu, an AI tool designed to streamline and accelerate content production for brands. The integration of Adobe’s Experience Cloud, Creative Cloud, and Firefly’s AI models allows the platform to automate and scale content creation while addressing brand safety and governance concerns.

With brands struggling to produce personalized content at scale, Dentsu is enhancing Adobe’s GenStudio with its proprietary AI tools—Merkury for audience insights, TAG for sustainability tracking, and GIA for performance marketing. This integration automates content production. Reducing costs and improving speed-to-market. The AI-driven approach ensures that every asset is aligned with brand strategy and audience engagement metrics.

The platform uses GenAI to analyze customer behavior, generate insights, and optimize content variations across multiple channels. By embedding AI into creative workflows, Dentsu aims to solve the challenge of content sameness. Where AI-generated materials often lack differentiation. Clients can now produce targeted content efficiently without compromising uniqueness or governance.

Dentsu and Adobe see this as a necessary evolution for brands navigating the digital landscape. With most clients focused on modernizing their content supply chain. Clients can access this technology through a dynamic fee structure based on Adobe tech investments and Dentsu’s consultancy services. As AI continues to redefine advertising, tools like GenStudio Dentsu+ provide brands with essential resources to enhance their content supply chain and meet increasing market demands. This solution offers a scalable, AI-powered approach to content strategy, ensuring faster, smarter activations.