Amazon Ads introduces a GenAI-powered SQL generator simplifying audience creation and enhancing ad campaign strategies.
The Amazon Ads SQL generator uses GenAI to eliminate manual coding, enabling advertisers to create complex audience queries with natural language inputs. Instead of hours spent writing SQL code, advertisers can now describe their desired audience in plain language, and the AI generates the necessary query within minutes. This streamlines audience creation, allowing faster activation across Amazon DSP and Ads Console for full-funnel marketing campaigns.
Advertisers can create audiences based on intricate criteria, such as targeting customers who viewed product pages but didn’t purchase in 30 days. The AI generates accurate SQL queries, enabling advertisers to retarget audiences efficiently across streaming TV, audio, and digital platforms. By automating SQL creation, advertisers can explore new audience segments and innovate without requiring deep technical skills. The SQL generator enhances productivity by allowing advertisers to explore new use case scenarios and audience segments. It provides step-by-step guidance and generates queries based on user prompts, democratizing access to audience insight creation. This reduces the technical expertise previously required, thus fostering innovation and strategic exploration within advertising teams.
Beta tests revealed significant time savings, with brands like L’Oreal and agencies like Tinuiti leveraging the tool to optimize productivity and drive impactful campaigns. This capability democratizes data usage, empowering more teams to harness customer insights for sophisticated advertising strategies. Additionally, the SQL generator provides step-by-step guidance, making it accessible to non-technical users.
Amazon Ads plans to expand GenAI tools, including creative generators for images, video, and audio, along with AI-driven campaign optimization. By integrating GenAI into AMC, Amazon Ads enhances efficiency, innovation, and scalability for advertisers across industries.