Gatorade’s new AI-powered tool lets athletes design personalized squeeze bottles, using Adobe Firefly’s GenAI for unique self-expression.
Gatorade has launched a GenAI-driven design feature on its Gatorade iD platform, allowing athletes to create custom Gatorade squeeze bottles. Powered by Adobe Firefly, this AI tool enhances personalization by letting users input their design ideas and receive real-time visual results. By typing in their favorite sports, hobbies, or style preferences, athletes can generate millions of unique design combinations, ensuring every bottle feels like a personal creation.
The challenge of creating mass personalization at scale is addressed by Adobe Firefly’s GenAI, which blends users’ creative inputs while preserving Gatorade’s signature bottle aesthetics. This new feature gives athletes control over their designs, moving beyond the preset customization options previously offered on Gatorade.com. Athletes can explore colors, vibes, and themes to make their designs truly their own. The seamless integration of this AI tool into Gatorade’s site, in partnership with digital product agency Work & Co, ensures a smooth user experience.
One of the major benefits of this AI-powered tool is its accessibility. Athletes can create and save two designs for free, with further options available through Gatorade iD’s loyalty points system. This approach not only encourages creativity but also builds brand loyalty by making customization both fun and rewarding. The GenAI tool allows Gatorade to engage more deeply with its customers by providing an interactive, hands-on design experience.
As athletes increasingly seek personal expression in their gear, Gatorade is at the forefront of merging GenAI with product customization. With endless design possibilities, the brand empowers athletes to showcase their unique identity both on and off the field.