Google Maps enhances discovery with GenAI, offering personalized place recommendations.

Google is revolutionizing the way users interact with Google Maps by integrating generative artificial intelligence (GenAI) to transform it into a dynamic discovery tool. This innovation leverages large language models (LLMs) to sift through Google Maps’ extensive database, encompassing details on over 250 million places and insights from a community of more than 300 million contributors. The goal is to offer users tailored suggestions for restaurants, shopping, and more, enhancing the experience of finding new and interesting places.

Initially rolling out in the US, this feature marks a significant leap in making Google Maps much more than a navigation app; it’s becoming a search tool for exploring unseen corners of cities and finding hidden gems. Imagine asking Maps for “places with a vintage vibe in SF,” and the GenAI promptly provides curated recommendations based on a wealth of information, including business details, user photos, ratings, and reviews.

Google’s approach to deploying GenAI in Maps is cautious and collaborative. The feature’s first users will be members of the Local Guides community, a global network of explorers who contribute content to Maps. This strategy ensures that the use of GenAI is thoughtful and refined based on real user feedback before it becomes available to a wider audience.

This GenAI integration represents a significant step forward in Google’s mission to enhance user experience by making discovery seamless and intuitive. As the company gradually expands access to this feature, it anticipates redefining how people use Google Maps for exploration and discovery.