Hansen AI-Assisted Catalog Rationalization Enhances Telecom Offer Management with Amazon Bedrock for Greater Efficiency and Profitability
Hansen has introduced an AI-powered solution using Amazon Bedrock’s GenAI to streamline telecom product catalogs. Managing complex telecom product catalogs is a major challenge for providers. Hansen with AWS, has introduced an AI-powered solution that automates offer lifecycle management, optimizing product catalogs and improving efficiency. By automating offer lifecycle management, the system reduces complexity, enhances efficiency, and accelerates time-to-market for new services.
Hansen’s AI-assisted Catalog Rationalization uses Amazon Bedrock’s GenAI capabilities, including Anthropic’s Claude 3, to analyze large product portfolios. It identifies underperforming or redundant offers and provides data-driven recommendations to streamline catalogs. This reduces manual effort and allows telecom providers to create more relevant, high-performing offers faster.
The AI model processes vast amounts of product data, using Open Digital Architecture (ODA)-compliant APIs for seamless integration with business support systems. By automating catalog audits and offer clustering, the solution improves profitability, reduces complexity, and accelerates time-to-market for new services. Providers can now quickly identify successful products and make informed decisions about future offerings. This GenAI approach eliminates manual catalog audits, reducing operational costs while improving offer profitability. Providers can now quickly cluster successful products, ensuring only high-performing offers reach the market. The automation supports business transformations such as brand migrations and enhances customer satisfaction by delivering relevant, competitive services.
By leveraging AI for offer optimization, Hansen helps telecom providers remain agile in a rapidly evolving industry. The integration of AI-driven insights ensures strategic product management, allowing companies to scale efficiently while maintaining profitability and customer loyalty. Hansen’s GenAI approach enhances telecom operations by reducing operational costs and supporting business transformations, such as brand migrations. It also improves customer satisfaction by ensuring that only the most effective and relevant offers reach the market. With GenAI, telecom providers can streamline operations, optimize product strategies, and remain competitive in a rapidly evolving industry.