Lighthouse new Smart Compset uses GenAI to enhance competitive intelligence, helping hoteliers make smarter, data-driven decisions.
Lighthouse (formerly OTA Insight) has introduced Smart Compset, an AI-driven tool within its Benchmark Insight platform. Smart Compset uses GenAI and advanced data algorithms to create dynamic, anonymized competitive sets for hotels. These sets provide hoteliers with real-time insights into key metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). This AI-driven approach helps hotels react more quickly to market shifts, solving the problem of outdated static data that often misses changes in the competitive landscape.
One key challenge Smart Compset addresses is the inflexibility of traditional competitive analysis tools. Static datasets used by hotels struggle to keep up with fast-changing market conditions. Smart Compset, however, provides dynamic data that updates daily to reflect forward-looking trends. Users can customize criteria such as rate, location, and hotel class, making it easier to generate accurate competitive insights. This flexibility allows hotels to benchmark more effectively, adjust pricing strategies, and discover new revenue opportunities.
Lighthouse Smart Compset also supports better forecasting by delivering continuously updated ADR and RevPAR data. Hotels can make more informed strategic decisions in real-time, improving accuracy in planning and revenue management. As global travel spending grows, competition increases, making timely and accurate data essential. Smart Compset provides the tools to stay competitive by offering deeper insights into competitors’ pricing and performance.
As part of Lighthouse’s broader commercial platform, Smart Compset integrates with other tools, ensuring hoteliers have access to a comprehensive suite of AI-powered solutions. With forward-looking data and customization options, Smart Compset helps independent hotels and management groups compete more effectively in fast-changing markets.