Meta has integrated new GenAI tools in Advantage+ simplify ad creation, personalization, and optimization for brands.
Meta has integrated GenAI into its Advantage+ advertising platform to tackle creative scaling challenges. The GenAI tools enable brands to generate personalized, brand-aligned visuals and videos at scale. This helps marketers overcome time-consuming manual design work while ensuring consistency across campaigns.
Marketers can now automatically apply brand assets—like logos, colors, and tone—from existing materials across ads. The platform extracts these from websites, Shopify stores, and previous campaigns. It ensures ads stay true to brand identity while adapting content to various formats and languages. The updated suite includes Video Generation 2.0, which crafts dynamic, multi-scene video ads from images, complete with text and music overlays. A new video highlights feature identifies key phrases and scenes for concise storytelling. These tools help advertisers quickly produce engaging video content without specialized design teams.
On the communication side, Meta has expanded Business AI agents within ads on Messenger, WhatsApp, Instagram, and Facebook. These agents can answer FAQs, suggest products, and handle tasks in-app. Meta is also trialing a voice-enabled “Tap to Talk” feature, enabling conversational product interactions similar to in-store experiences. To further boost engagement, Meta introduced Creative Sticker call-to-actions for Stories and Reels and a virtual try-on feature powered by GenAI. This feature displays clothing on diverse virtual models, improving purchase confidence and personalization.
Early user reports highlight measurable results. Dentsu saw a 5% reduction in cost per lead and a 3.7× increase in media ROI using Advantage+ GenAI tools. WPP Media praised the platform for delivering brand-safe, enterprise-ready creative efficiency at scale.