Microsoft Copilot gains new GenAI tools that automate video creation and accelerate campaign optimization for advertisers.
Microsoft has expanded Copilot in its Advertising Platform with new GenAI capabilities that address rising demand for scalable video production and rapid performance insight. Advertisers struggle to create motion content at the speed required by modern campaigns. Especially as digital video consumption continues to grow. Copilot now helps remove these barriers with image-to-video animation. As well as deeper automated analysis for campaign measurement.
Also, the new Image Animation feature converts static images into video assets using Copilot’s generative models. Basically , this supports advertisers that lack motion-design resources or need rapid asset expansion. The technology enables global video placement execution and integrates directly into Ads Studio templates. Priceline demonstrated how these GenAI capabilities unlock scale by producing hundreds of thousands of customized creatives through API integration. Copilot analyzes landing pages, applies brand tone, enforces rules, and generates tailored copy. In which helped Priceline achieve a 10% increase in click-through rates. These tools address a core industry challenge: producing large volumes of relevant video and display assets without manual workflows.
Microsoft also expanded API access for Background generation, Display ad generation, Video ad generation, and Brand Kit functionality. This allows enterprise advertisers to embed Copilot GenAI directly into proprietary creative systems and automate asset generation inside existing pipelines. The APIs reduce operational friction and give teams direct control over model-driven creative scaling. This reflects growing industry reliance on generative automation for content creation.
Performance Comparison adds another GenAI-driven enhancement by accelerating campaign diagnostics. Advertisers can benchmark results across periods. As well as evaluate A/B tests, and identify strong or weak assets with near-instant insight. Copilot synthesizes performance patterns that normally require manual analysis. This reduces reporting time from 30 minutes to under two minutes. The feature helps teams act faster on data. Moreover, this refines creative decisions and optimize budgets with greater accuracy. Together, these new capabilities position Copilot as a central GenAI engine for automated creative production and campaign intelligence.
