Naver unveils GenAI tools in Vision Stage demo to enhances global creator workflows and simplify immersive content production.
Naver Vision Stage demo showcased a real-time AI-driven virtual astronaut, controlled via motion capture. This playful scene highlights the company’s ambition: to revolutionize content creation, sharing, and consumption. Naver is arming creators with GenAI tools that streamline production and enhance interactivity.
By late 2025, Naver will launch two GenAI-driven platforms: MUAi and AutoClipAi. MUAi analyzes video context to generate detailed timelines and personalized suggestions. AutoClipAi transforms text content—like blogs or reviews—into engaging videos. These tools tackle the challenge of turning text-heavy material into immersive video formats without complex editing skills.
Naver’s Prism Live Studio, introduced in 2019, already offers stable mobile livestreaming with 3D avatars and speech-to-text script features. It averages 130,000 streams daily. Naver’s new GenAI tools build on this foundation, offering creators automation and scalability in content production and management tasks.
As XR platforms emerge, Naver is preparing for the shift by integrating AI-powered content pipelines. The company will launch an XR content platform this year and join Samsung-Google’s Project Moohan. Instead of focusing on hardware like Google and Apple, Naver is investing in media AI tools that reduce barriers for creators entering XR. Their approach addresses the challenge of adapting content workflows to emerging immersive formats. Naver GenAI tools simplifies creation, enhances personalization, and speeds immersive production, setting a strong foundation for future XR integration.
