Diageo’s Johnnie Walker uses GenAI to create personalized Blue Label bottles at their Edinburgh venue in August 2024.
Diageo has teamed up with artist Scott Naismith, using GenAI to let customers design their own Johnnie Walker Blue Label bottles. This unique experience, available in Edinburgh, runs from August 1-31, 2024. By answering three questions, visitors influence the bottle’s final design, choosing colors, locations, artistic styles, and times of day.
The GenAI technology, part of Diageo’s ‘Project Halo,’ overcomes the challenge of mass personalization, allowing consumers to co-create bottle labels that reflect their preferences. This initiative aligns with the trend of seeking personalized products, enhancing customer engagement and satisfaction.
This innovative approach not only boosts customer interaction but also sets Johnnie Walker apart in the competitive market. The integration of GenAI makes the personalization process efficient and impactful, delivering custom-designed labels within minutes. This reflects a broader move towards embracing AI to meet evolving consumer desires.
In addition to the personalized bottle, customers can enjoy a complimentary tasting experience, including the rare Johnnie Walker Blue Label ‘Elusive Umami’. This GenAI-driven initiative marks a significant step in combining technology with tradition, offering a unique, personalized whisky experience.