redBus has deployed GenAI into its customer chat interface, significantly improving user engagement and reducing chat drop rates.
redBus has integrated GenAI into its customer chat interface, significantly improving user engagement, reducing chat drop rates, and boosting customer satisfaction from 65% to over 92%. This AI-driven solution ensures round-the-clock responses, enhancing efficiency and service quality.
The company leverages GenAI to automate customer support, optimizing agent workloads by handling routine queries while allowing human agents to focus on complex issues. This shift has improved response speed and service consistency, leading to higher customer retention. Predictive AI and data analytics further refine business decisions, personalization, and operational efficiency, while AI-driven cybersecurity measures enhance threat detection and data protection.
redBus has also embraced AI-driven automation in its microservices-based architecture, enabling scalable and agile service development. AI-powered monitoring strengthens cybersecurity through real-time intrusion detection and bot management, safeguarding customer data. Compliance with ISO 27001:2022 and GDPR ensures adherence to industry security standards.
By adopting GenAI, redBus has revolutionized customer interactions, improved operational efficiency, and reinforced digital transformation efforts. The company continues to explore AI applications across multiple domains, driving innovation in customer service, security, and business intelligence.