RoC is using GenAI to personalize skincare journeys and dramatically increase conversion, loyalty, and engagement.
Legacy skincare brand RoC is using GenAI to overcome a core digital commerce challenge. Skincare decisions are complex, personal, and difficult to scale online. Traditional quizzes and static recommendations often fail to build trust or relevance. By partnering with Revieve, RoC deployed a GenAI-powered skin diagnostic platform that combines computer vision, predictive modeling, and personalized recommendation logic.
The AI experience asks users to complete a short questionnaire and upload a selfie. GenAI then estimates the user’s skin age and analyzes visible skin characteristics. The system produces tailored morning and evening routines using RoC’s clinically tested products. This approach replaces generic browsing with guided decision-making. More than 70% of users complete the experience and view recommendations.
The benefits are measurable and immediate. RoC reports a 129% increase in average order value compared with site averages. Conversion rates rose by 80% year-to-date for users interacting with the AI tool. Email and SMS capture increased significantly, enabling downstream personalization. These gains show how GenAI reduces friction while increasing confidence in premium product purchases.
RoC extends GenAI beyond the frontend into operational workflows. AI-driven tools like CloudIO and Ground AI integrate with Shopify and CRM systems. These platforms predict optimal engagement moments and trigger personalized follow-ups. Subscription growth increased by 88% using AI-timed messaging. For RoC, GenAI connects clinical credibility with scalable personalization, driving loyalty and operational efficiency.
