Vidu new MaaS API unleashes GenAI video ad automation at scale, blending personalization, speed, and cost efficiency.

ShengShu Technology’s Vidu rolls out its GenAI Creative Leap Program through the Vidu Model‑as‑a‑Service API. This upgrade adds Reference‑to‑Video features that support up to seven image inputs for a 5-second, 1080p clip. Users gain plug‑and‑play access to high‑fidelity. It is multi‑entity video generation with synchronized sound effects and music. The challenges of custom video workflows, like costly live shoots and manual editing. They are now replaced by automated, scalable creative pipelines.

Vidu’s API tackles personalization complexity head‑on, producing culturally nuanced, emotionally resonant ads tailored to individual viewers. Ad tech firms without their own video engines, especially DSPs, can integrate Vidu to offer AI-generated creatives instantly. The result: drastically cut production time and cost, transform sunk creative costs into new revenue, and let teams focus on strategy over execution.

For e‑commerce players, Vidu Q1’s Reference‑to‑Video unleashes one‑click virtual try‑ons, dynamic backgrounds, and diverse model representation at scale. This system fixes consistency issues common in other GenAI tools, maintaining coherent visuals across frames and scenes. The embedded templates and creative workflows reduce time‑to‑market while keeping brand integrity intact.

ShengShu positions its GenAI engine as the industry’s new creative backbone. Its API enables full end‑to‑end support—templates, consultation, emotion‑driven narrative generation—and promises a 50% or better success rate per clip. Pioneering features like frame‑to‑frame coherence and audio automation give advertisers the power to scale video production, minimize manual tasks, and drive highly tailored user engagement.