SoundHound AI introduces advanced customization for its voice assistant, transforming in-car user experience through genAI.
SoundHound AI has launched new customization tools for its Chat AI voice assistant in cars. These tools aim to enhance how automotive brands interact with drivers through voice technology. Car manufacturers can now tailor the voice assistant to better fit their brand identity and customer needs.
The new Brand ID feature lets OEMs customize responses to brand-specific questions. This addresses a key challenge: delivering a unique and consistent voice experience that reflects the automaker’s image. Brand ID allows predefined answers for common queries and adapts responses for sensitive topics. It also supports time-limited changes, such as seasonal updates, and can deploy responses across multiple languages.
SoundHound’s Onboarding and Education feature guides users in using their in-car voice assistant. This includes personalized greetings, instructional hints, and guidance on accessing the manual. The goal is to help drivers better understand and use the assistant’s full capabilities. Many drivers use voice assistants regularly, but most do not explore all features. These tools aim to increase adoption and engagement with the assistant.
The benefits for automakers are significant. By integrating GenAI, they can offer a more engaging and personalized in-car experience. This can enhance customer satisfaction, brand loyalty, and differentiate them in a competitive market. The customization options enable OEMs to make the voice assistant a central, evolving part of the driving experience.
SoundHound provides customization services in a software-as-a-service (SaaS) model. This lets car brands keep improving AI features over time. This ongoing change helps meet the needs of customers. Michael Zagorsek, COO of SoundHound AI, highlighted the importance of enhancing brand image and educating users. These updates encourage greater use of customized in-vehicle voice assistants.