Taboola enhances Realize with GenAI tools that turn static ads into dynamic content, boosting engagement and measurable advertiser outcomes.
Taboola has expanded its Realize platform with new GenAI capabilities aimed at improving advertising performance. The update introduces tools that allow advertisers to transform static images into motion-based ads, creating richer formats that capture more attention and drive higher engagement.
The challenge many advertisers face is standing out in saturated channels like search and social media. Traditional formats often fail to sustain attention or deliver measurable results. Taboola’s GenAI upgrade solves this by embedding AI-driven creativity directly into campaigns. It allows brands to scale ads quickly while tailoring them for stronger conversion potential.
Early adopters are already seeing meaningful gains. One aviation brand surpassed its performance targets by 34%, while others, including Homes.com and Philips Home Appliances, reported conversion rate lifts of 20% with GenAI-powered motion ads. The platform currently serves 600 million daily users, enabling campaigns to scale while maintaining precision through predictive AI targeting.
For Taboola, the goal is not just creative automation but performance at scale. By blending AI-driven formats with outcome-based targeting, Realize offers a competitive alternative to conventional ad channels. With over 650 advertisers testing the platform, momentum is building around its ability to merge GenAI creativity with measurable ROI.
