Tapestry, Coach’s parent company, uses Adobe Firefly’s GenAI Custom Models to create virtual replicas of handbags, enhancing design process.
Tapestry trained Adobe Firefly with proprietary Coach assets, enabling the GenAI tool to generate digital twins—highly accurate virtual replicas of physical handbags. These digital twins streamline product development, allowing designers to experiment with new concepts and gather consumer feedback faster. Firefly’s Custom Models align with the brand’s identity, ensuring generated images reflect Coach’s signature design elements, like hang tags and material nuances.
In early tests, Firefly successfully created a digital twin of the Coach Tabby handbag based on the prompt, “tabby handbag made of shearling fluffy material.” The result mirrored an existing market product, proving the model’s accuracy. These virtual replicas are now integral to multiple teams, from focus groups to social media campaigns and in-store merchandising.
The digital twin concept allows for virtual replicas of physical products, facilitating design experimentation and consumer feedback. By using Firefly, Tapestry can generate images of Coach handbags that mirror actual products. This streamlines the ideation process and enables the brand to deliver items that resonate with customers. By scaling content creation and improving data insights, digital twins help Tapestry refine product designs and predict market trends.
Firefly also empowers designers to generate new product variations with simple text prompts, accelerating ideation while maintaining brand consistency. Tapestry plans to extend Firefly’s applications through generative APIs, automating manual processes like creating merchandising images. This innovation enables teams to design and market products at unprecedented speed and scale.