TikTok launches new GenAI-based advertising tools that automate ad performance, optimize campaigns, and provide measurable business results.

TikTok has unveiled Smart+, an automated GenAI solution designed to enhance advertising performance by automating targeting, bidding, and content selection. One of the key challenges advertisers face is efficiently targeting the right audience within TikTok’s vast user base. With Smart+, advertisers simply provide their assets, and the AI handles the rest—creating the best content, choosing the right audience, and delivering ads at the optimal time. Early results have shown a 52% improvement in return on ad spend, significantly streamlining the ad-buying process.

TikTok also launched GMV Max, an AI-driven tool that simplifies TikTok Shop campaign management. This tool uses GenAI to optimize traffic across a seller’s organic content, paid ads, and affiliate posts, helping merchants boost their Gross Merchandise Value (GMV) by 30%. By automating audience targeting, bidding, and creative selection, GMV Max reduces manual campaign setup time, allowing businesses to focus more on content creation.

The GenAI tools don’t stop at campaign automation. TikTok’s Conversion Lift Studies (CLS) use GenAI to measure the real impact of TikTok ads beyond traditional last-click attribution, addressing a common problem for advertisers: underestimating TikTok’s contribution to sales. Studies show that 79% of purchases influenced by TikTok go uncredited, and CLS can reveal a 25% average lift in conversions when users are exposed to TikTok ads. This solution highlights the platform’s true impact on consumer behavior, offering advertisers deeper insights.

Additionally, TikTok integrates Privacy-Enhancing Technologies (PETs), helping advertisers measure conversions securely while complying with privacy regulations. These GenAI innovations enable TikTok to optimize advertising, enhance campaign performance, and protect user data.