Zeta Global unveiled its intelligent mobile solution and new GenAI agents, enhancing customer engagement for marketers.
Zeta Global introduced its intelligent mobile solution, designed to integrate GenAI into mobile marketing. This solution enables marketers to leverage AI for personalized, cross-channel campaigns. With tools like the Zeta ID, it unifies customer identities across devices, providing insights for creating targeted, real-time customer interactions. It helps marketers predict customer behavior and trigger AI-powered notifications based on users’ next likely purchase.
A key challenge marketers face is engaging consumers across multiple devices while maintaining personalized experiences. Zeta’s AI solves this by offering deep insights into customer behavior through its data-driven engine, ZOE (Zeta Opportunity Engine). This allows marketers to make faster adjustments to their strategies and refine their audience targeting based on real-time mobile interactions, improving campaign effectiveness. The intelligent mobile solution enables brands to boost customer loyalty and lifetime value with more targeted, data-driven campaigns.
Zeta also launched new AI agents, expanding its marketing capabilities. These agents automate tasks like email quality assurance and customer segmentation, streamlining marketing processes and saving up to 400 hours of work per month. The AI agents, integrated into the Zeta Marketing Platform, offer customized workflows to enhance productivity. They help marketers automate report generation, create detailed audience profiles, and provide insights that improve operational efficiency.
Zeta’s GenAI and mobile tools empower marketers to build personalized campaigns at scale, driving better customer experiences and higher returns on investment. The platform’s innovations offer powerful, customizable AI solutions that respond to the demands of modern digital marketing.