Adecco Group has put GenAI recruiting agents into daily use across ten countries and is now extending them to more than 40.

The Adecco Group announced on 15 September 2026 that it is rolling out Agentforce Coworker, a tool built by Salesforce, across more than 40 countries. Adecco provides staffing, recruitment and workforce services in 60 countries through three businesses: Adecco, Akkodis and LHH. Around 27,000 of its employees now have access to the tool, which places GenAI recruiting agents inside the systems its consultants already use.

What the GenAI Recruiting Agents Do

Recruitment runs on repetition. A consultant shortlists candidates, chases screening calls, then re-enters the same details in several systems before a placement closes. Adecco’s agents take over parts of that sequence. From a single interface, a recruiter can select candidates, launch a pre-screening agent, and start an onboarding agent. Candidate history and client context also appear in that same interface.

Sales teams use the tool differently. They identify priority prospects, prepare briefs, enrich prospect data and track leads. Salesforce supplies the underlying platform under an unlimited enterprise agreement covering Agentforce 360.

From Two Pilots to Ten Countries

Adecco tested the approach in the United Kingdom and France first. Those pilots showed “strong adoption in a matter of days”, according to chief executive Denis Machuel. Since then, the group has agentified recruitment workflows in ten countries. Together, those markets account for 50% of its business revenues. Agents have handled more than 2.5 million interactions with candidates since April 2025.

“We are seeing the biggest redesign of work since the internet; we need to enable our people with technology and new ways of working,” Machuel said. Other large employers have also widened GenAI access across their workforces.

Why It Matters

  • Adecco did not begin with a group-wide launch. Two country pilots came first, then ten markets, then the wider rollout. For firms weighing something similar, that sequencing matters more than the choice of vendor.
  • Recruitment and sales share a shape: high-volume, rules-heavy steps wrapped around a human judgement call. Where that shape exists, GenAI recruiting agents can absorb the steps without touching the judgement.
  • The signal worth tracking is not adoption but conversion. If freed hours do not turn into more placements, a rollout has produced activity rather than a result.
  • Scaling across dozens of countries also means dozens of labour codes and data protection regimes. Therefore legal review, not model quality, usually sets the pace.