Adobe upgrades Firefly with GenAI models and partner integrations to boost image, video, vector, and audio content creation in one platform.
Adobe upgrades Firefly with powerful GenAI models and partner integrations to boost image, video, vector, and audio content creation in one platform. At MAX London 2025, Adobe unveiled the new Firefly app, a single hub for AI-assisted image, video, audio, and vector creation. The updated platform integrates Adobe’s Firefly models with options from partners like OpenAI and Google Cloud, giving creators unmatched flexibility and control. Users can ideate, produce, and iterate faster, with seamless integration into Adobe’s creative apps like Photoshop and Premiere Pro.
Firefly now includes the Firefly Image Model 4 and Firefly Image Model 4 Ultra, offering high realism and precision for images and complex scenes. The Firefly Video Model, now generally available, enables users to generate 1080p videos from text prompts, control camera settings, and craft atmospheric elements, providing production-ready quality. Adobe also introduced Text-to-Vector functionality, allowing simple text prompts to create editable vector art and logos.
To further enhance collaboration, Adobe launched Firefly Boards in public beta, an AI-first moodboarding space where teams can brainstorm and refine ideas. Firefly Boards allow creators to explore hundreds of concept variations rapidly and transition seamlessly into production phases, improving alignment and creative output. I’m
Adobe’s Firefly Services expand GenAI integration into enterprise workflows through APIs like Text-to-Video and Image-to-Video, streamlining repetitive tasks such as asset resizing and video generation. These innovations aim to empower brands like PepsiCo and Estée Lauder to shorten campaign launch times and scale tailored experiences globally, further solidifying Adobe’s leadership in creative GenAI.