Adobe unveils Adobe Journey Optimizer (AJO) B2B Edition, integrating generative AI to enhance sales and marketing personalization.
Adobe has introduced the Adobe Journey Optimizer (AJO) B2B Edition, designed to improve B2B sales and marketing by leveraging generative AI. This new tool helps businesses engage with buying groups more precisely, shortening sales cycles and driving growth. Built on Adobe Experience Platform (AEP), AJO B2B Edition provides a unified view of customers across channels, enabling personalized journeys for decision-makers through AI-generated assets.
This edition moves beyond traditional lead and account-based marketing, addressing the challenge of identifying all key stakeholders and personalizing content for each. It integrates with Adobe Marketo Engage and Adobe Real-Time Customer Data Platform, allowing marketers to create and assemble qualified buying groups. These tools help streamline content creation and orchestrate personalized journeys across multiple channels, boosting efficiency and accelerating deal closures.
AJO B2B Edition also enhances collaboration between sales and marketing teams, offering visibility into each other’s engagements and providing AI-driven insights and recommendations. New dashboards enable teams to measure performance, optimize resources, and track the impact of marketing on revenue.