Alaska Airlines’ new GenAI trip planner simplifies flight searches, enhancing user experience and boosting revenue.

Alaska Airlines is testing a new GenAI-powered trip itinerary tool to change how travelers search for flights. This tool leverages GenAI from OpenAI and integrates it with Alaska’s e-commerce engine to provide a seamless and intuitive user experience.

Traditional flight search tools often require users to input specific details, which can be time-consuming and frustrating. The GenAI tool allows users to search based on general desires, such as a culinary journey or a relaxing spa retreat, making the process more user-friendly. Additionally, the tool understands over 70 languages, breaking down language barriers and making it accessible to a global audience. Many travelers are unaware of the potential of their mileage plans. The GenAI tool simplifies this by allowing searches based on mileage plan miles, helping users maximize their benefits.

The tool reduces the time spent searching for flights by providing a fun and intuitive search experience, making the process more enjoyable. Streamlining the search process can lead to higher conversion rates and increased revenue for Alaska Airlines. The tool is grounded in Alaska’s own data, ensuring reliable and accurate search results and minimizing errors and misinformation.

The tool is currently available to a subset of users on Alaska’s homepage and represents a significant step forward in integrating GenAI into the travel industry. Alaska Airlines is also working on more sophisticated AI-related search tools with Google, incorporating advanced features like maps.