CNET’s latest GenAI tool, RAMP, promises smarter data handling and workflow upgrades in journalism.

CNET, a leader in tech news, has launched RAMP (Responsible AI Machine Partner), a GenAI tool, to enhance its editorial process. RAMP’s primary function is to manage CNET’s vast data collection. For years, CNET has gathered extensive information through detailed product reviews. RAMP organizes and sorts this data, facilitating unique content like localized guides. An example is a guide for Bismarck, North Dakota’s top internet provider, where RAMP processed CNET’s own database, complemented by a writer’s insights.

RAMP also speeds up research and administrative tasks. It helps editors by automating tasks such as drafting outlines and highlighting gaps in content. The AI creates initial drafts from reliable sources, later refined by human editors.

CNET ensures high ethical standards in its use of GenAI. All content, AI-generated or not, must be factual and original. RAMP is trained on CNET’s own data and past articles, focusing on accurate sourcing. A dedicated team within CNET regularly reviews and updates guidelines for GenAI tools.

But, RAMP’s role has clear limits. Full articles aren’t entirely AI-written, and human experts remain essential for in-depth product testing. Currently, AI-created images and videos are not in use, except in articles about AI capabilities. CNET’s integration of RAMP in its workflow is a major step in applying GenAI in tech journalism. This initiative not only improves CNET’s content production but also sets an example for ethical GenAI use in the media sector.