Comviva launches a no-code AI Workbench to enhance customer growth for CSPs with advanced AI models and seamless integration.
Comviva, a global leader in customer experience and data monetization solutions, has introduced a no-code AI Workbench within its MobiLytix Marketing Studio. This platform enables businesses and marketers to independently launch AI-based customer value management (CVM) initiatives in both B2C and B2B sectors. It offers over a hundred ready-to-use AI model frameworks designed for marketing and revenue growth programs.
The MobiLytix AIx platform supports CSPs in critical areas such as customer value management, sales, CRM, and operations management. Key use cases include churn prediction, next-best offers, AI-driven cross-sell/upsell, and more. Available as a SaaS on hyper scalers, MobiLytix AIx provides quick access without extensive installation or configuration and integrates with industry-standard data platforms through its APIs.
Amit Sanyal, Executive Vice President and Chief Operating Officer of MarTech Solutions at Comviva, highlighted the benefits, stating, “Our new no-code AI workbench delivers ready-built solutions for faster time-to-market and increased returns from CVM programs. MobiLytix AIx empowers telecom operators with a customer-centric, self-managed data science interface to maximize customer lifetime value. This new solution will significantly accelerate real-time customer campaign delivery for CSPs.”
Additionally, MobiLytix AIx enhances user experience with a GenAI-driven chatbot and robust security features for data storage, whether on-prem or in the cloud. The platform also supports ModelOps/AIOps with an inbuilt MLOps platform for AI/ML model deployment at the click of a button. Recognized as a Visionary in the 2024 Gartner Magic Quadrant for AI in CSP Customer and Business Operations, Comviva continues to innovate for customer growth solutions.