Getty Images has introduced a GenAI image tool designed to create commercially safe visuals while protecting intellectual property rights.
Getty Images has launched an AI image generator designed to balance creative freedom with intellectual property protection. Built in-house with NVIDIA and Bria, the tool ensures commercial safety by using only licensed content, excluding scraped or synthetic data. The GenAI model is trained exclusively on Getty’s creative library, preventing the generation of copyrighted material. It provides users with commercial licenses and legal protection, making it a safer alternative to traditional AI image generators. This ensures compliance with copyright laws and prevents unauthorized use of trademarked material.
Unlike open-source AI models, Getty’s tool does not generate recognizable brands, logos, or copyrighted characters. If a user inputs a prompt containing protected content, the system blocks the request. The GenAI provides a royalty-free commercial license and legal indemnification, offering businesses a secure and legally sound alternative. Additionally, Getty compensates the creators whose work is used to train the model, reinforcing an ethical AI framework that supports the creative industry.
The tool offers advanced customization options, including prompt-based generation, inpainting, and reference image influence. Users can modify backgrounds, adjust colors, and create tailored visuals while maintaining compliance with IP regulations. However, AI is not integrated into Getty’s search engine, as real photography remains crucial for authenticity and efficiency.
Getty emphasizes AI as a complement rather than a replacement for human creativity. The company advocates responsible AI use, urging transparency in training data and compensation for creators. As AI adoption grows, Getty’s model provides a blueprint for ethical content generation that safeguards originality while enhancing creative workflows. By setting a standard for ethical AI development, the company provides a model for balancing innovation with intellectual property protection in an evolving digital landscape.