Google Cloud unveils Veo AI, a video generator on Vertex AI, boosting video creation for marketing, advertising, and creative industries.
Veo and Imagen 3 provide new tools for video and image generation, making Google Cloud the first hyperscaler to offer a video model. With these models, teams can integrate advanced media creation into their workflows, particularly benefitting marketing and advertising sectors. Veo transforms text and image prompts into cinematic videos, ensuring frame-level consistency for seamless subjects in high-definition clips.
Currently in private preview, Veo’s capabilities promise to streamline content production significantly. The Imagen 3 model, focused on text-to-image generation, produces photorealistic visuals with improved detail and accuracy compared to previous models. Users also benefit from advanced customization features, including image upscaling and background replacement, enabling tailored content aligned with specific brand aesthetics.
These genAI tools address the challenges of conventional content creation that is often slow and costly. By automating video and image production, Google aims to cut down on production time and costs for businesses. For example, companies like Agoda have utilized Veo to expedite their video ad production, witnessing notable reductions in turnaround times.
The introduction of these models enhances Google Cloud’s Vertex AI platform, fostering innovation across various industries. With tools like Veo and Imagen 3, organizations can reimagine their approach to visual content, enabling rapid prototyping and creative strategy iterations. As competition in genAI intensifies, Google’s launch marks a significant advancement in the availability of video generation capabilities for enterprises, paving the way for more sophisticated content creation in the future.