Gupshup launches in Saudi Arabia, offering GenAI-powered conversational tools to enhance customer engagement and digital enhancement.

Gupshup, a leader in conversational AI, has expanded into Saudi Arabia with Gupshup Technology Gulf Limited, aiming to support the Kingdom’s Vision 2030 digital enhancement goals. By introducing its Conversation Cloud platform, Gupshup enables local businesses to enhance customer interactions using AI-powered chatbots and conversational campaigns. These tools will allow companies to automate customer engagement, drive sales through conversational commerce, and create personalized, real-time experiences—all from one unified platform.

A key challenge in the Saudi market is providing culturally relevant and personalized interactions. To meet this need, Gupshup introduces ACE LLM, a domain-specific GenAI model designed for the Arabic language. This model enables the development of highly intelligent, human-like chatbots that can communicate naturally in Arabic. Ensuring that businesses can deliver seamless, localized experiences to customers. The solution helps companies overcome the complexities of engaging customers in their native language. Creating stronger brand connections.

With conversational AI becoming increasingly popular in the region, Gupshup’s presence in Saudi Arabia provides businesses with the tools to optimize customer engagement. The Conversation Cloud allows companies to use platforms like WhatsApp, widely used by 92% of Saudis, to facilitate business communications. This integration ensures that brands can meet customers where they are. Offering relevant and efficient conversational experiences.

Gupshup’s expansion into Saudi Arabia follows its success in the UAE and aims to empower local brands with scalable AI-driven solutions that foster growth. By leveraging GenAI, Gupshup enables businesses to innovate customer interactions and align with Saudi Arabia’s broader digital transformation goals.