IKEA’s latest venture introduces a GenAI shopping assistant, transforming how customers interact with their vast product catalog.
Now available to U.S. consumers with a Plus membership, this cutting-edge tool aims to simplify the shopping experience by providing detailed product information and availability and even check-out links directly through ChatGPT.
The assistant operates via ChatGPT, allowing users to inquire about products or seek design advice. For instance, customers searching for an eight-seater dining table will receive product suggestions with images, prices, and ratings. Moreover, the tool can curate furniture arrangements based on specific criteria, like sustainable materials for a cozy living room in a compact space.
IKEA’s pragmatic, action-oriented strategy focuses on learning through practice. By establishing a Responsible AI framework and collaborating with a diverse partner ecosystem, IKEA is not just participating in the AI evolution but actively shaping its business strategy to leverage these advancements.
IKEA’s initiative is part of a broader movement among retailers to integrate consumer-facing GenAI tools. Companies like Amazon and Walmart have also introduced AI-powered assistants and search capabilities, enhancing the online shopping experience by providing personalized, efficient product recommendations and search results.