Meltwater has launched GenAI Lens, new tool tracks how brands appear in leading GenAI platforms like ChatGPT, Gemini, Claude, and more.
Meltwater has launched GenAI Lens, a tool that lets marketing and PR teams monitor how brands are portrayed across leading GenAI platforms like ChatGPT, Gemini, Claude, and Perplexity. As large language models reshape how audiences access information. This new solution gives brands critical visibility into AI-generated content.
GenAI Lens analyzes over 90% of major LLMs to track brand, product, and competitor mentions in real time. It fills a gap in brand monitoring by showing how AI tools present company names, products, and reputations. The platform identifies misinformation, outdated references, or negative sentiment early. This allows teams to respond before narratives spread.
The system includes trend and emotion analysis, helping teams understand how AI search engines frame their brands. Competitive intelligence features show how rival companies appear in AI outputs and highlight opportunities to improve positioning. Visual dashboards offer insights on tone, keywords, and citations. Built-in prompt templates allow teams to set up monitoring quickly without deep technical expertise.
With AI now influencing up to 30% of brand perception, according to Gartner, Meltwater’s tool offers a timely way to adapt communication strategies. The company processes over a billion content items daily. Combining social media, traditional media, and now AI outputs into one unified monitoring platform. As AI platforms grow in reach, GenAI Lens enables companies to monitor and optimize brand presence. This runs across both traditional and next-gen digital environments.