Meta new GenAI tools enable brands to scale global ad campaigns with multilingual dubbing, custom visuals, and smarter creator links.
Meta has unveiled its latest suite of GenAI powered advertising and creator tools designed to enhance personalization. As well as automate creative production, and scale campaigns globally. The update expands Meta’s Advantage+ creative platform. It integrates deeply with its Facebook and Instagram creator ecosystem to streamline brand engagement and content localization.
At the core of this launch are new GenAI tools that tackle long-standing advertising challenges. Which are costly localization, repetitive content design, and creative fatigue. The AI Dubbing feature automatically translates and lip-syncs video ads for multiple languages, enabling instant adaptation for new markets. Persona-Based Image Generation creates tailored ad versions for different customer profiles, while AI Music for Ads composes soundtracks that match each product’s tone and style. Meta has also added HDR Video Enhancement, producing visually rich videos that improve engagement.
These tools allow advertisers to generate ad variations rapidly, cutting production cycles and improving performance metrics. Over two million advertisers are already using Meta’s video generation capabilities. Early adopters report higher click-through rates and improved return on ad spend. By removing manual creative barriers, Meta enables smaller teams to execute global campaigns with the sophistication once reserved for large agencies.
On the creator front, Meta’s Creator Discovery API and expanded Creator Marketplace use AI to match brands with relevant influencers. Advertisers can also convert organic creator content into optimized partnership ads using AI-recommended collaborations, yielding measurable efficiency gains—such as a 19% drop in acquisition costs. Together, these updates redefine how GenAI fuels creativity and precision marketing at scale.
