Meta latest GenAI ad tools deliver faster video creation, smarter CTAs, and consistent brand voice—boosting conversions at scale.
Meta has expanded its GenAI suite to enhance ad video creativity and streamline brand messaging. Announced at Cannes Lions 2025, the new tools aim to reduce production time and boost return on ad spend for advertisers and agencies. A standout upgrade is Video Generation 2.0, which turns multiple images into dynamic, multi-scene video ads with text overlays and music. Meta is also testing Video Highlights, which automatically extracts key phrases and thumbnails to help users quickly grasp a brand’s value proposition.
To ensure branding consistency, Meta’s Advantage+ now allows teams to embed logos, colors, tones, and personalized messaging into every creative asset. Advertisers can pull from past campaigns, websites, or product listings to keep messaging uniform across all channels. These features help scale personalization without losing control of brand identity.
Meta is also testing new interactive formats. Custom CTA stickers let advertisers design branded prompts like “shop” or “learn more,” initially on Facebook Stories and Reels. Virtual Try-On is also expanding—this GenAI tool displays apparel on diverse virtual models, enhancing relevance and helping users make more confident purchases.
Early results show real impact. Indian brands like Avimee Herbal cut cost per sale by 62%, and Big Basket saw a 2.7% CTR lift using GenAI-powered creatives. Meta’s backend engine GEM is also lifting conversions by up to 5%. With this rollout, Meta is pushing generative AI from novelty to necessity in global advertising.