Nestlé and General Mills’ joint venture, CPW, adopts AnswerRocket’s Max, powered by GPT-4, for transformative business intelligence.

Nestlé and General Mills, through their joint venture Cereal Partners Worldwide (CPW), have embraced AnswerRocket’s Max, integrating OpenAI’s GPT-4 for enhanced business intelligence. This initiative, also involving Anheuser-Busch InBev, marks a notable shift in the consumer goods industry’s approach to data analytics.

Max, a fusion of AnswerRocket’s analytics platform and GPT-4’s advanced language model, offers a conversational AI experience for intuitive data exploration and analysis. This tool allows users to pose natural language questions and receive prompt, accurate insights with visualizations, catering to diverse queries across business contexts. Its ease of use aims to overcome traditional barriers in BI tool adoption, noted for being as low as 25% in enterprises.

The key features of Max include simple data exploration, advanced analysis capabilities, accelerated data setup, and a trainable model that adapts to user input over time. These features collectively enable businesses to access and analyze data effortlessly, fostering a culture of data-driven decision-making.

CPW’s adoption of Max represents a strategic move to empower its teams across various levels. With over 50 brands under its umbrella, the ability to quickly access data and insights through intuitive interaction is a significant leap forward. This AI-driven approach promises to streamline operations and enhance the overall efficiency of business processes.