Nvidia and WPP leverage GenAI to build immersive 3D worlds, enhancing future advertising.
Nvidia has partnered with WPP to utilize AI tools for creating detailed 3D worlds aimed at enhancing advertising campaigns. These immersive environments are designed to boost creativity, efficiency, and impact, allowing brands to showcase products in engaging, customizable settings. Early adopters Coca-Cola and Ford are already using these tools to drive customer engagement and interest.
These 3D worlds are built on the Nvidia Omniverse platform, incorporating Nvidia’s NIM microservices to create and manage content. Available through WPP’s Production Studio on the WPP Open platform, these tools empower production experts to deliver immersive marketing experiences. WPP’s collaboration with Shutterstock further accelerates the creation of 3D worlds by providing access to a vast library of 3D assets.
WPP’s investment in AI technology, including the development of bespoke AI models known as ‘Brains,’ aims to enhance efficiency and media performance. The company has been working closely with Nvidia since last year to innovate marketing and production, leveraging AI advancements for client campaigns. This collaboration enables WPP to build scalable, brand-compliant digital worlds tailored to resonate with diverse audiences.
Coca-Cola is set to deploy these generative 3D tools across its 100 markets, while Ford uses them to create real-time digital twins of its vehicles. These applications allow customers to explore and customize car models, generating interest before production. This partnership highlights how AI-driven 3D environments can transform advertising, offering more innovative and effective marketing content.