Pegasystems enhances its Pega Infinity platform with GenAI capabilities to streamline development and improve user productivity.

Pegasystems has upgraded its Pega Infinity platform with GenAI-focused updates aimed at improving both productivity and customer engagement. By introducing support for multiple large language models (LLMs), Pega Infinity allows businesses to select AI models that align with their specific data, privacy, and operational requirements. Previously restricted to OpenAI’s models, users can now opt for Amazon’s Bedrock and Google Cloud’s Vertex AI, adding flexibility and removing reliance on a single provider.

One of the standout features in this release is the updated Pega GenAI Blueprint tool, which allows users to map their GenAI application ideas into interactive blueprints. With the new ability to transfer these blueprints into Pega’s App Studio, users follow clear, step-by-step guides to turn concepts into production-ready apps. This streamlined process makes it simpler for teams, regardless of technical expertise, to bring GenAI solutions from idea to reality, accelerating development across departments.

Another significant addition is the Pega GenAI Coach, which offers real-time guidance in natural language, helping users navigate complex tools with ease. Developers can now create custom GenAI Coaches for their apps, ensuring employees of any skill level can interact confidently with GenAI functionalities within Pega Infinity. These coaches reduce the learning curve and make Pega’s tools more accessible, enhancing user engagement and adoption rates.

Enhancements in the Pega Customer Decision Hub and Sales Automation suite empower marketing teams with tools like Pega Message Stream, which streamlines customer communications without relying on third-party services. Additional integrations and improved journey orchestration features support more cohesive brand interactions, helping businesses achieve consistent customer experiences while optimizing marketing and sales workflows.