GenAI helps overcome costly furniture photo shoots, making product imagery efficient and creative.
French startup Presti, founded in 2022, is revolutionizing the furniture industry using GenAI. Traditional furniture photo shoots are expensive and cumbersome. Presti addresses this by transforming single product images into realistic lifestyle photos using GenAI, specifically a retrained Stable Diffusion XL model.
Presti’s GenAI approach mitigates high logistics costs and scheduling hassles for furniture companies. Traditional photo shoots demand renting locations and transporting products, costing millions annually. With GenAI, Presti simplifies this process, saving time and money while producing high-quality images.
One challenge Presti faced was ensuring the GenAI model produced accurate and realistic images. Initial attempts with the vanilla version of Stable Diffusion XL resulted in distorted products. By retraining the model with over 75,000 high-quality furniture photos, Presti fine-tuned the output for precise and realistic product visuals.
The benefits extend beyond background generation. Presti allows customers to add accessories and modify textures and colors, enhancing the flexibility of product presentations. This makes it easier for companies to release new products and maintain a dynamic online presence. Despite potential pushback from photographers, Presti’s GenAI tool is a game-changer for the furniture industry.