Salesforce integrates generative AI into its Nonprofit Cloud to boost efficiency and donor engagement.
Salesforce Inc. has introduced generative AI capabilities to its Nonprofit Cloud platform, aiming to enhance operational efficiency, personalize donor engagement, and uncover new funding sources for nonprofit organizations. The latest update includes AI-generated personalized gift proposals and concise summaries of program success, grants, and donor histories.
In addition, Salesforce launched Data Cloud for Nonprofits, a new product designed to unify and harmonize data from various sources, providing a comprehensive view of donors, volunteers, and program participants. This enhancement allows nonprofits to better understand their stakeholders and the impact of their programs.
Nonprofit Cloud, introduced last year, is a customized version of Salesforce’s CRM platform, tailored to meet the specific needs of nonprofit organizations. It includes features such as donor management, fundraising tools, and program tracking capabilities.
The new AI-powered tools are built on Salesforce’s Einstein 1 generative AI platform. These tools aim to improve efficiency by crafting personalized fundraising proposals based on historical donor data and interactions, reducing the time required for outreach. The Einstein Summaries feature helps nonprofits gain insights into program success, enhance donor engagement, and streamline grant reviews by summarizing detailed applications into a single page.
Data Cloud for Nonprofits merges structured and unstructured data from various sources into a unified model, providing nonprofits with a complete view of their stakeholders. This comprehensive data integration helps nonprofits evaluate program performance and fundraising effectiveness more accurately.
Salesforce’s Nonprofit Trends Report highlights the growing need for nonprofits to diversify fundraising strategies and reduce operational costs. Lori Freeman, Salesforce’s VP and global general manager of nonprofit, emphasized that the new AI tools will help nonprofits achieve their missions more efficiently by augmenting staff capabilities and improving data utilization.
Early adopters, such as the Pancreatic Cancer Action Network, have reported success with the new capabilities, noting improvements in connecting patients with appropriate healthcare providers and clinical trials.