Squiz launches AI-powered Conversational Search, delivering secure, accurate web answers using organisation-owned verified content.
Squiz launches AI-powered Conversational Search, delivering secure, accurate web answers using organisation-owned verified content. Enterprise websites have long struggled to deliver quick, accurate answers to user queries. Traditional search tools return long lists, leaving users to sift through pages. Squiz aims to solve this with Conversational Search, a new GenAI-powered feature inside its Digital Experience Platform.
The tool replaces standard search results with natural language answers grounded in verified organisational content. Users can simply ask a question and get a clear response. This addresses growing expectations shaped by consumer GenAI tools, while keeping enterprises in control of governance, compliance, and content accuracy. Unlike generic AI chatbots, answers are sourced only from pre-approved repositories.
Technically, Conversational Search uses a dual-agent Retrieval-Augmented Generation (RAG) model. One agent generates a response, while another cross-checks it against the verified content repository before delivery. This process reduces AI hallucinations and ensures reliability. Squiz’s Funnelback search engine underpins the system, managing retrieval and validation while allowing organisations to define and monitor the content sources used.
For businesses, the benefits extend beyond accuracy. The solution integrates into existing systems without major changes and allows organisations to tailor what content is used. Consulting-led deployment helps enterprises prepare and structure data for AI-driven search. Sectors like government, education, and financial services—where compliance and trust are critical—stand to benefit most. With this release, Squiz offers a path for enterprises to safely adopt GenAI-driven search without losing control of data or user experience.
