Taboola DeeperDive lets publishers host their own GenAI search engine, driving engagement and protecting content ownership.
Taboola has launched DeeperDive, a GenAI answer search engine designed for publisher websites to counter the threat of AI search engines scraping content without permission. The tool enables publishers like USA TODAY and The Independent to embed GenAI search directly into their platforms. That is keeping user engagement and monetization within their own ecosystem.
DeeperDive delivers instant, contextual responses sourced from each publisher’s own content archive, creating an interactive and trustworthy search experience. It avoids static training data by tapping into real-time user trends across Taboola’s network of 9,000 publishers and 600 million daily users. This ensures that readers get timely, diverse answers rather than oversimplified summaries, along with links to related stories to encourage deeper exploration.
Publishers benefit by increasing site traffic, reader retention, and content discovery, as every AI-generated answer promotes more articles from their own properties. The platform also enables direct monetization through contextually relevant, high-intent ads inserted within AI responses—turning search queries into valuable revenue streams previously captured by third-party search engines.
With DeeperDive, publishers reclaim control over how their content is surfaced and monetized in the GenAI age. The solution allows media brands to offer customized AI-driven discovery experiences while maintaining audience trust, content ownership, and advertising revenue on their own terms—marking a major shift for the open web economy.