Telefónica Tech’s new GenAI platform helps companies deploy smart virtual assistants to boost productivity and streamline tasks.
Telefónica Tech has launched the GenAI Platform, designed to let businesses build customisable virtual assistants with ease. These assistants can automate tasks, respond to complex questions, and optimize internal processes. Thanks to its plug-and-play design, companies of any size can deploy GenAI quickly without technical overhead or data loss. All data stays within the customer’s infrastructure, ensuring control and compliance.
The platform integrates with hundreds of tools, from data repositories to communication systems and business apps. Its multi-user interface supports simultaneous access, making it ideal for large teams. Users can connect it via API to their existing systems, allowing GenAI to automate workflows, answer queries, or analyze trends without rebuilding infrastructure. The result is increased productivity, reduced manual effort, and improved customer service.
Telefónica Tech’s platform supports multiple foundational models, both open source and proprietary. It comes with real-time monitoring tools to compare performance, cost, and latency across models. This ensures each use case uses the best-suited model, while allowing businesses to fine-tune performance dynamically. The platform also meets data governance standards and aligns with the EU’s AI regulations.
Backed by over 400 GenAI experts across ten global hubs, Telefónica Tech combines this launch with professional services to help customers tailor assistants to their specific needs. From HR automation to financial planning, the GenAI Platform empowers teams to shift from repetitive tasks to strategic work that fuels growth.