UST unveils its Retail GenAI platform, designed to enhance retail operations by harnessing the power of GenAI.

UST, a leader in digital transformation, has introduced the UST Retail GenAI platform, aimed for retail operations. The platform combines proven business models with GenAI capabilities like search, automation, and summarization to help retailers optimize their processes. With the potential to unlock $400-$660 billion in value for the retail industry, UST’s solution focuses on filling the gap many retailers face in adopting and fully utilizing AI technology.

One of the key challenges retailers face is aligning AI investments with business needs. The UST Retail GenAI platform provides tools that map GenAI solutions to specific business scenarios. Enabling retailers to test and pilot these solutions before full-scale implementation. This allows teams to experiment with different AI strategies and evaluate their effectiveness in real-world applications. By offering an out-of-the-box approach, the platform helps accelerate innovation and improve decision-making across retail enterprises.

The platform also addresses the challenge of adopting GenAI safely and efficiently. Retailers can use UST’s scenario cards, which combine enterprise knowledge with AI-driven insights. To plan AI strategies that address specific operational challenges. This structured approach allows businesses to scale GenAI usage while minimizing risks, ensuring that solutions are both secure and effective.

UST’s Retail GenAI platform is already making an impact, with six of the world’s top 10 retailers using it to transform their operations. UST’s focus on training employees and working closely with retailers ensures the platform delivers meaningful, measurable results. As GenAI continues to evolve, UST’s platform offers a clear path for retailers to embrace this technology and unlock its full potential.