Acquia introduces new AI-powered features in its Digital Asset Management platform, enhancing productivity for creative and marketing teams.
Acquia has unveiled several GenAI enhancements to its Digital Asset Management (DAM) platform, aimed at streamlining content creation and management. The most notable addition is the Acquia Video Creator, an AI-powered tool that allows users to produce professional-quality videos with ease. Integrated with Moovly, this tool uses a drag-and-drop interface, leveraging assets from the DAM library and offering customizable templates. Users can also generate AI-driven scripts, voiceovers, subtitles, and translations, making video production faster and more accessible to non-experts.
One of the key challenges creative teams face is managing and repurposing digital assets efficiently. Acquia addresses this by using AI to simplify asset management. For instance, the AI Video Transcription feature automatically generates time-stamped transcripts for videos, eliminating the need for external transcription services. These transcripts can be easily searched and downloaded, significantly speeding up the content organization process. Additionally, Acquia has introduced Automated Color Filtering, which uses AI to analyze image color profiles, allowing users to search by specific HEX values without manual tagging, reducing human error and administrative workload.
The benefits of these GenAI capabilities are clear: Acquia helps teams create content more efficiently while maintaining brand consistency across all channels. By integrating AI directly into the DAM system, marketers and creatives can accelerate video production, improve asset organization, and enhance searchability, leading to faster campaign delivery and more engaging customer experiences.
Acquia’s AI-driven innovations are part of a broader strategy to enhance business value by reducing manual tasks and empowering teams to focus on creativity and strategy.