CH Robinson uses GenAI to automate freight processes, streamlining shipments and boosting efficiency across global supply chains.
CH Robinson has implemented proprietary GenAI technology to automate the entire lifecycle of a freight shipment, overcoming the challenge of email-based transactions. Previously, customers using email had to wait for manual processing, delaying price quotes, load acceptance, and scheduling. Now, over 10,000 daily transactions, including emailed quotes, load tenders, and appointments, are automated, reducing processing time from hours to mere seconds. This innovation matches the speed experienced by customers integrated with C.H. Robinson’s system. Offering equal benefits in cost and time savings.
The company’s GenAI technology connects details within complex emails, fills in missing information, and executes actions without human intervention. This includes analyzing attachments with handwritten notes or lengthy text about multiple loads. The system’s advanced capabilities allow it to determine load types, suggest efficient palletization, and process up to 20 loads simultaneously in under 90 seconds—tasks that previously took hours. Infusing the AI with C.H. Robinson’s market knowledge and expert data has enabled this breakthrough. Creating unparalleled industry efficiency.
By scaling this GenAI tech, the company has automated emailed price requests (2,600 daily quotes in 32 seconds), load tenders (5,500 orders processed in 90 seconds), and appointments (3,000 daily at 26,000 locations). The system even pilots automated interactions with carriers for in-transit visibility when automated status updates fail, reducing manual communication for staff.
C.H. Robinson’s use of GenAI extends beyond chatbots or basic queries, focusing on tangible business outcomes. This automation frees employees from repetitive tasks. Allowing them to enhance customer supply chains. The approach positions the company to handle disruptions, helping clients build resilient operations amid global challenges.