TomTom collaborates with Microsoft, leveraging GenAI to transform automotive interaction.

TomTom, a renowned location technology specialist, announced an exciting collaboration with Microsoft, marking a significant stride in automotive GenAI applications. This partnership introduces a groundbreaking AI-powered voice assistant for drivers, built on Microsoft Azure OpenAI Service. This assistant is adept at sophisticated voice interactions, significantly enhancing the driving experience.

This novel solution is seamlessly integrated into TomTom’s Digital Cockpit and can be adapted for various automotive infotainment systems. The key innovation lies in its ability to provide drivers with an intuitive, conversational interface. Users can effortlessly communicate with their vehicles, requesting navigation directions, locating stops, or managing vehicle functions like temperature control or radio settings through simple voice commands.

The backbone of this technology is Microsoft’s robust Azure OpenAI Service, augmented with Azure Kubernetes Services, Azure Cosmos DB, and Azure Cognitive Services. These advanced tools enable the voice assistant to understand and process complex queries, providing a customizable interface that automotive customers can tailor while maintaining their unique brand identities.

TomTom and Microsoft’s collaboration isn’t just a leap forward in automotive technology; it’s a testament to their shared vision of driving innovation with GenAI. This partnership is an extension of a long-standing relationship, with TomTom initially powering Azure Maps location services since 2016. Their combined efforts now focus on harnessing GenAI to develop sophisticated automotive solutions, including an in-vehicle digital cockpit and infotainment system powered by cloud analytics.