Diesel Labs launches PanelAI, a GenAI-powered tool having chat capabilities with data to create synthetic focus groups for consumer insights.
Diesel Labs Inc. has unveiled PanelAI, a tool that combines GenAI chat capabilities with extensive consumer data. PanelAI addresses the inefficiencies of traditional focus groups by leveraging Diesel Labs’ proprietary dataset of 2.2 billion daily signals from platforms like YouTube, Instagram, and Discord. Users can ask natural language questions about products, services, or brands, and PanelAI instantly analyzes consumer sentiments, preferences, and emerging trends. This reduces the time, cost, and resources required to gain actionable insights. By allowing users to pose simple, natural language questions, PanelAI organizes these signals into meaningful consumer insights.
Traditional focus groups and surveys often lack accuracy and speed. PanelAI overcomes these challenges by acting as a “synthetic focus group.” Users can define audience metrics, such as demographics and location, enabling them to analyze consumer sentiments efficiently. This tool drastically cuts time, resources, and costs typically associated with collecting reliable consumer behavior insights.
PanelAI integrates seamlessly with Diesel Labs’ AI chatbot, Daisy. Users can inquire about any brand or product, and Daisy retrieves real-time data from multiple social media channels and news sources. This functionality equips users with the latest consumer discussions, making it easier to identify emerging trends. PanelAI also provides insights into trending topics, enabling businesses to capitalize on new market opportunities quickly.
PanelAI’s innovative blend of GenAI and statistical analysis enables deeper understanding of consumer behavior. By synthesizing data from diverse sources, it delivers nuanced insights that go beyond surface-level trends. This empowers marketing teams to make smarter, data-driven decisions with unparalleled speed and accuracy.