DryMerge introduces a GenAI-powered platform to automate tasks between apps for non-technical users, promising easier workflows.
DryMerge, a startup founded by Sam Brashears and Edward Frazer, aims to simplify app-to-app integrations using GenAI. The platform allows users to describe the automation they want in plain language, and DryMerge handles the technical setup. For example, users can ask it to automatically add new email contacts to a CRM or notify teams in Slack. DryMerge addresses a common challenge: current integration tools often require programming skills, limiting their accessibility for non-technical users.
The key advantage of DryMerge’s platform lies in its chatbot-driven, natural language interface. This interface allows users to set up automations without writing code, removing the barrier of technical complexity. The platform supports a growing library of apps, including Gmail, Google Calendar, Dropbox, and Slack, automating data flow between them seamlessly. This eliminates the need for complex no-code tools typically managed by IT departments, making automation accessible to a wider range of users across industries.
Despite its promise, DryMerge is still working through some bugs. Users reported instances where the platform failed to understand specific requests or stopped responding. However, when it works, DryMerge’s automations can streamline workflows significantly, as demonstrated by successful integrations between social media accounts and messaging platforms. This shows the platform’s potential to reduce manual tasks, freeing up time for users to focus on more important activities.
Looking ahead, DryMerge faces competition from established players like Zapier and IFTTT, who are also leveraging GenAI. However, DryMerge differentiates itself by being easier to use, focusing on users without coding experience. With backing from Y Combinator and recent seed funding, the company plans to expand its integrations and team, positioning itself for growth in the competitive iPaaS (integration-platform-as-a-service) market.