MCN launches Interact, a GenAI-powered platform designed to optimize personalized marketing strategies across the MENAT region.
MCN has introduced Interact, a genAI-driven platform developed by KINESSO, to enhance client marketing in the MENAT region. Interact integrates data, creative production, media, and commerce, enhancing personalized campaigns with real-time collaboration and advanced analytics. This innovation aims to streamline marketing processes, providing brands with precise audience targeting and faster content generation.
Generative AI is central to Interact’s capabilities. Adobe’s AI tools, along with technologies from Blackbird.AI, Getty Images, and IBM, fuel the platform’s content creation and strategic decision-making. These tools generate personalized, market-specific content by analyzing first-party data while adhering to privacy regulations. This enables brands to craft campaigns that resonate deeply with diverse local audiences, optimizing real-time performance based on continuous data feedback.
Interact addresses the challenge of disjointed marketing workflows by unifying data and insights across geographies and agencies. Its Audience Console uses GenAI to offer enriched, localized insights, ensuring campaigns align with regional cultural nuances. The platform’s AI tools analyze consumer behavior, creating a feedback loop that continuously refines strategies for maximum impact and efficiency. This integration minimizes manual intervention, reduces errors, and accelerates campaign deployment.
This GenAI-driven approach enhances collaboration among creative, media, and data teams, delivering faster, more accurate, and scalable solutions. By harnessing advanced language models and AI analytics, Interact not only improves targeting but also empowers marketers to anticipate trends and consumer needs effectively. Karthik Kumar, Managing Director at KINESSO, highlighted that Interact combines data, AI, and technology to set new industry standards, offering clients smarter, more connected strategies globally and regionally.