Nordstrom uses GenAI in its revamped app, offering personalized shopping features to enrich the holiday experience for online users.
Nordstrom is launching an updated mobile app to simplify the holiday shopping experience with GenAI. The app features trend reports created by stylists and GenAI. Ensuring users receive relevant fashion insights. Other enhancements include improved search capabilities, personalized recommendations, and a new Style Swipes tool that tailors product suggestions based on user preferences.
As GenAI becomes increasingly popular, Nordstrom is one of the retailers embracing this technology. By using AI, Nordstrom can create deeper customization in its app. In which this benefits both consumers and developers. This technology offers opportunities for ongoing product development, making app updates more efficient and targeted.
The app’s enhancements aim to replicate the in-store shopping experience online. A redesigned homepage, alongside the new trend reports and Style Swipes tool, shifts the interactive nature of shopping into the digital realm. Additionally, the app’s enhanced learning features will allow for more personalized experiences as users engage with it, further refining recommendations over time.
For customers who prefer personal interaction, the app allows users to request a consultation with a stylist or book an in-store appointment. A dedicated holiday gift hub also provides curated shopping lists, simplifying the gift selection process. The app refresh is central to Nordstrom’s holiday initiative, complemented by an immersive in-store experience titled “The Blizz on 57th Street,” set to launch on Nov. 27. Overall, Nordstrom’s GenAI-driven updates showcase a significant move towards enhancing personalized retail experiences during the holiday season.