Otterly.AI exits stealth, helping brands to track their visibility on AI-driven search engines like ChatGPT and Google AI Overviews.
Otterly.AI, a startup specializing in AI search monitoring, helps brands overcome declining organic search traffic. The company aims to assist brands in navigating the challenges posed by generative AI search engines such as ChatGPT, Google AI Overviews, and Perplexity.AI. With organic search traffic expected to halve by 2028, Otterly.AI offers tools for brands to adapt and sustain their online presence in this rapidly changing environment.
The platform answers key questions about AI search performance. For example, it identifies whether topics trigger AI summaries or if competitor links appear prominently. Sentiment analysis further informs brands about how they are perceived on platforms like Perplexity.AI and ChatGPT. With these insights, brands can refine their strategies to maintain visibility.
Otterly.AI’s rapid adoption, with over 1,000 users since its October launch, reflects the urgent need for such tools. Early adopters include agencies and tech companies seeking better engagement in an AI-powered search ecosystem. By providing weekly reports, the platform simplifies tracking evolving search trends, saving brands from manual monitoring.
Founders Klaus-M Schremser, Josef Trauner, and Thomas Peham bring valuable experience from previous ventures, including Usersnap and Storyblok. They recognized the need for a tool like Otterly.AI to empower brands amid one of the most significant shifts in marketing. As brands realize that traditional search strategies may no longer suffice, Otterly.AI provides the actionable insights needed to thrive in the AI-driven search landscape. This innovation marks the beginning of Otterly.AI’s journey to support businesses in this dynamic space.