Saudi Arabia’s new world-class airline, Riyadh Air, teams up with Adobe for a personalized booking experience powered by GenAI.

Riyadh Air, a startup based in Saudi Arabia, is changing the way people book flights and plan trips with the help of generative AI. The company has partnered with Adobe Experience Cloud to deliver tailored travel experiences to its customers. By utilizing this technology, Riyadh Air aims to offer unparalleled customization for travelers, making the entire experience from planning to post-arrival seamless and personalized.

The collaboration aims to offer a seamless journey-planning experience to both international and domestic travelers to and from Saudi Arabia. The service utilizes Adobe’s advanced digital tools to enable travelers to plan their entire itinerary, including accommodations and activities, through Riyadh Air’s platforms. The result is a comprehensive and personalized travel experience.

IBM Consulting plays a critical role as the lead systems integrator, using Adobe Experience Cloud technologies to create a unified travel narrative for each guest. Riyadh Air’s commitment to personalization is reflected in the vision of its CFO, Adam Boukadida, who aims to provide memorable journeys for passengers at every stage, starting from the booking process and ending with their arrival.

Riyadh Air is planning to launch its first flight in 2025, with the aim of connecting Saudi Arabia to more than 100 destinations around the world. This initiative is in line with the Kingdom’s goal of attracting 330 million visitors annually by 2030, which will have a significant impact on the country’s non-oil GDP growth and job creation.