Zoovu upgrades Zoe, its GenAI shopping assistant, to deliver accurate, conversational product guidance across enterprise eCommerce journeys.
Zoovu has expanded Zoe, its GenAI shopping assistant, to solve one of eCommerce’s biggest hurdles. This helps shoppers make confident purchase decisions. Unlike generic chatbots, Zoe is embedded across the shopping journey, from search results to product pages and customer portals. It acts as a conversational product expert, already deployed by nearly 50 global retailers. This includes Microsoft, Staples, Bosch, and Euronics.
The main challenge Zoe tackles is poor product discovery and data inconsistency. Traditional chatbots fail to handle complex catalogs, forcing buyers to look elsewhere. Zoe fixes this with Zoovu’s AI-ready data layer, which unifies inputs from ERP, PIM, ecommerce systems, manuals, and spec sheets. This ensures structured, reliable answers with transparent citations. As well as brand voice controls, and governance at scale.
With these foundations, Zoe provides personalised comparisons, explains “why this product,” and adapts to buyer intent. Microsoft reported a 25% rise in add-to-cart rates when Zoe was integrated. Enterprises can deploy it in just two weeks and expand to new categories or markets without re-platforming. This makes it scalable, fast to implement, and consistent across brand sites. Along with retail partners, or even in-store kiosks.
The benefits are measurable: higher conversion rates, reduced errors, and richer engagement. As consumer expectations shift toward interactive, conversational buying, Zoe positions brands to compete effectively. It transforms static eCommerce into guided, intelligent experiences, helping enterprises keep customers engaged, loyal, and confident in their choices.
